Ballina Council has several positive marketing initiatives underway with the introduction of the locals rewards campaign; launched on Wednesday 16th November, road side signage and a free listing website www.discoverballina.com.au In fact, as part of this alliance with Ballina Council, Ballina Chamber of Commerce and Industry, NRT and Ballina Tourism and Hospitality are launching a television advertising campaign promoting the Ballina region. This starts on the 20th of November, running for four weeks. This television ad reaches from Coffs Harbour to SE Queensland and the Gold Coast. This forms a part of our combined strategy to maxamise the opportunities from the opening of the Ballina Bypass.


