Ballina Council Candidates Questionnaire and Responses

An email containing the following questions was sent out mid August to all the Ballina Council Candidates who had supplied email addresses. A letter was also sent to all Candidates.

Tourism Ballina Inc was disappointed that only eleven (originally 7, but let us hope this keeps growing!) out of eighteen candidates have taken the trouble to answer our eight questions with written responses that we are able to publish. All but one of the candidates who have not responded did not provide email addresses. HOWEVER they were posted hard copies!!!!

Is this an indication of their lack of support for the Shires number one Industry - Tourism?

A further candidate has given us a verbal commentary, which we have not recorded and a further four have sent an acknowledgement, but no formal response.

One candidate sent their election propaganda but did not respond to any of the questions. That person queried our non publication of their email attachments, but as yet has not answered the questions which were resent with spaces for answers.........

I have left space for those who have been slow to respond to send me their responses for this page. Please send responses or comments to Dave Heggie so that I can update this page.

It was also interesting to note that eight candidates could not be contacted by e-mail, but did receive the questionnaire by post.

A. A number of discussions have been held over the last few years, including Agenda Item 8.9 of the 22nd May 2008 Council Meeting, as to whether the Council should be directly or indirectly responsible for Tourism in the Shire. What are your views?

David Wright (Mayor + C Ward) Council has been in charge of the Shire’s tourism in a number of formats during my time on Council. I believe that the world has really changed now and that the traditional Tourist Information Centre is now most likely quite dated. Council has established a new CDU that will have expertise in many areas and it will be tasked to deliver many of the planned outcomes from the ‘Ballina Boost’ document. There needs to be a connection between this unit, the airport, tourist operators and the tourism body to deliver a sustainable influx of visitors. Using accredited existing businesses such as Macadamia Castle, Crawford House in Alstonville, the planned Service Site at the new roundabout, Wardell Access Space or Hotel, the new Lennox Community Centre and Library would seem a better way to attract visitors instead of the present model which will be further locked away from the public after the Ballina Bypass is built. Electronic marketing – linking with airline bookings and a state of the art tourism web page that will link businesses with transport, attractions, accommodation with set packages or individual planned holidays would make the Ballina Shire even more attractive.
John Felsch (Mayor + A Ward) The arrival of the La Balsa Rafts in 1972 put Ballina into the international scene. For a very long period Council was mostly directly responsible for attracting tourists and promoting the Shire. I believe it worked very well then. I chaired the Joint Tourist Committee of Councils for several years (NSW and Qld Council JTCC). As the local industry has developed I see Council handing over the reigns to the Shire wide tourist organisation but still financially contributing. Not forgetting council's 4 caravan parks.
Sue Meehan (A Ward) Item 8.9 of 22 May 2008 Council Meeting deals with the amalgamation of various tourism ‘arms’ under a single Economic Development Unit. I certainly feel Council should be proactive in coordinated tourism promotion and will appreciate becoming more informed about the nature, size and roles of the new proposed Economic Development Unit should I be elected on 13 September 2008.
Peter Lake (A Ward) The Council should not be directly or indirectly responsible for Tourism in the Shire. Same as it should not be responsible for any other organisation plying their trade.
Robyn Hordern (A Ward) Yes I do think Council should have direct (VIC Centre) and indirect (Website) responsibility for Tourism in the Shire.
John Hannaford (A Ward) I have been to a few council meetings lately but I missed this Agenda Item.
Jeff Johnson (B Ward) I believe that Local Council’s role is not to be directly involved in Tourism or its promotion, but to provide appropriate support for commercial Tourism. It can best do this in the first instance by developing policies that facilitate ecologically sustainable Tourism. Secondly, it can also set up frameworks for cooperation and partnership with the Tourism Industry. Finally, it can, where appropriate, invest in infrastructure that will enable Tourism to be more competitive and effective. I will elaborate on these three points.
It needs a clearly articulated and shared vision to be developed between Council and Commercial operators with both talking the same language. Then we may be able to decide upon public infrastructure investment that would be needed to provide whatever support is needed.
A good example of such infrastructure is the present Gateway Airport. I would absolutely support a policy enabling Ballina Council to help promote local tourist attractions at central locations such as the airport. That would provide cost effective opportunities for local operators to display their products and services. I can imagine such amenities as large screens and displays to entice arriving passengers to stay in or visit Ballina instead of proceeding direct to Byron as most presently do.
The arriving air passenger at present sees nothing but advertising for Byron Bay and invitations to travel there by bus. There are no leaflets, brochures or maps available to tell tourists where to go or what to do in Ballina or even to tell them that they are actually in a great place to visit, rather than the stopping-off point to Byron Bay.
There is nothing at present to entice them to stay longer, visit more frequently and ultimately spend more money in the Ballina Shire. The half hour or more waiting for luggage or departure is an ideal opportunity to impact on people’s minds the natural wonders and exciting adventures and activities available in Ballina.
The present Visitor Information Centre does an excellent job, but it is in a fairly remote position downtown and not easily visible to any arriving person. The task of selling Ballina should be spread out over all the key entry/departure points of the town and Shire – for travellers using both private vehicle and bus as well as air. The current council seems to lack the marketing skills and/or commitment to do this selling professionally, which is why I believe a strong partnership between professional operators and Council is needed. I would therefore support a Standing Committee or Working Party on Tourism to be set up in the next term of this Council.
I believe the main goal of a true partnership between Council and Tourism Operators would be to develop whatever it takes to distinguish Ballina from Byron Bay. Many who currently visit Byron through Ballina would stay longer and visit Ballina itself if they understood the special ways Ballina is different and what its unique attractions are. Others who don’t come to Byron at all would gladly visit Ballina if they only knew what it has to offer. The issue will be not to ‘out-Byron’ Byron Bay, but to establish a character, a profile and a strong image of Ballina as both an alternative and a complementary destination to Byron.
If I gain a seat on Council, I will work to promote these ideas to the other Councillors and Staff in order to gain access to funds to make it happen as a priority. Ballina Council should also be aggressively soliciting Grant Funding from other levels of Government and from Tourism and Business Organisations to assist with these sorts of initiatives.
Alan Rich (Mayor only) Indirect responsibility. Council should be a facilitator to industry groups assisted by NSW Government grants
Ben Smith (C Ward) I think council most definitely has some role to play. I think it’s the job of council to empower the community and groups such as Tourism Ballina to work together and co-develop new ideas and ways forward to improve the tourism industry in Ballina and help it prosper. I think without any assistance from council Tourism efforts may lag.
Peter Moore (B Ward) I support the role of the Tourism Office - I have continued this support since joining council, I believe this role needs to be integrated within Councils Commercial & Economic development initiative/departments.
Max Perrot (B Ward) I think that Council should be responsible for basic infrastructure related to tourist information at key area’s including airport, highway, coastal road and iconic sites. The council should also support some key events that are proven to attract tourists. Council should also support the existing operators with meeting new legislative requirements with professional advice and support in gaining approval for new operators.
Alan Brown (A Ward)
Paul Worth (A Ward)
Louise Owen (B Ward)
Robert House (B Ward)
Sharon Cadwallader (Mayor and B Ward)
Keith Johnstone (C Ward)
Phil Silver (Mayor and C Ward)

B. In place since July 2006 has been a Business Rate Differential Levy to be used primarily for the promotion and development of Tourism in the Shire. Do you fully support the continuance of this Levy for this purpose?

David Wright (Mayor + C Ward) If what I have stated above comes to fruition, any levy and the existing Council Tourism budget would need to be finessed to get the biggest gain for the outlay. The Business Levy is not working if the operators don’t seem to be making anything out of it or not gaining ‘best’ benefit. I am sure that a ‘joint’ body working with Council and achieving results would like to contribute or even increase the levy if more was to be gained. I see one of the CDU’s first jobs is to work out a business model that works for tourism operators, promotes employment helps Council Industrial Land Sales which increases the ‘Community Infrastructure Fund’. There has to be a balance and a ‘win-win’ situation for everyone.

John Felsch (Mayor + A Ward) Yes I fully support the continuation of the levy for this purpose.

Sue Meehan (A Ward) The Business Differential Levy contributes in a substantial way to tourism in Ballina, and I agree that funds are required to supplement membership, and advertising budgets.

Peter Lake (A Ward) I fully support the levy and it’s continuation.

Robyn Hordern (A Ward) Yes I do think that a levy should be in place - I believe to a tune of $60,000 pa currently.

John Hannaford (A Ward) Yes.

Jeff Johnson (B Ward)B. I support in-principle, measures such as this levy that promote local businesses and support Tourism Operators. This levy could also channel funds into assisting businesses to reduce their energy/water use and reducing waste. Measures that increase the sustainability of our town will ultimately assist with the promotion and affordability of our region for businesses and rate payers alike as we move forward.

Alan Rich (Mayor only) I fully support a rate base that is able to respond to the wide-ranging financial challenges facing this shire now and into the future. The business levy forms a key part of this strategy. The continuation of this levy must be a partnership decision in my view

Ben Smith (C Ward) I fully support the levy, I think it’s important to have a dynamic rate based system that allows us to encourage our key industries and maximize our shires economic prosperity.

Peter Moore (B Ward) Yes & these funds need to be directed to Tourism related Initiatives & promotion within the Shire as part of the Shire Management Plan & Budget.

Max Perrot (B Ward) Yes. I support the levy if used for basic infrastructure and areas where gaps exist as highlighted by tourism operator groups at workshops held with council. There should be a plan in place with a priority list so money accrued from the levy is spent on the most important items first, rather than going into a general fund.

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

C. Over the next few years, Ballina will become a different town as work continues on the by-passes. We will need to reinvent ourselves following completion. What plans would you put in place now to make this happen?

David Wright (Mayor + C Ward) As stated in the Northern Star in my profile, I stated that the biggest issue facing the Shire are the changes brought on by the bypasses. I believe the two bypasses being built will have dramatic effect on the whole Shire. It won’t necessarily be bad as some envision. Appropriate signage will point out the features in town and the removal of much of the ‘through’ traffic will allow River and Kerr streets to work much better. Visitors will then not feel ‘threatened’ by the traffic congestion they now faced in the holiday periods and will venture to the Riverfront and surf to enjoy themselves. Once again, the newly formed group would task themselves to plan three or four ‘key’ elements that could be promoted with airlines etc and the bypassed towns could deliver e.g. Riverfront stays – beauty with peace, hinterland uncluttered – Byron Bay delights without the ‘Byron headaches’. Statements such as these are plentiful but one or two, if promoted correctly could make the difference. One of the problems that I have seen is that much of the tourist development hasn’t been planned correctly or jointly. There seems to be many of the same things and many things are just not up-market or exciting enough. We have some great examples of forethought and promotion like ‘Macadamia Castle’ and ‘Amaze ‘n’ Place’ to name a couple as well as some good accommodation but as yet we do not deliver a product that will ‘grab’ attention. It mightn’t be that we do have the right attractions but the promotion must make them unique. Council has the greatest opportunity now to deliver and work in conjunction with the RTA to facilitate better outcomes to the Shire. I have pushed heavily and gained funding for the new skate park upgrades. That will make the facility at Missingham Bridge the best in Australia and one of the best in the Southern Hemisphere. I have talked to staff about other innovations on the same area – fishing platforms bowls etc – promotion would be easy. The planned artificial hockey field can be built if council matches the community $500,000 from the Community Infrastructure Fund that I have promoted. There are just so many opportunities if everyone worked instead of just talked.

John Felsch (Mayor + A Ward) As a Councillor, or better still Mayor, I would instigate a study into other by-passed towns such as Nambucca Heads, Taree and Dubbo. We should encourage road workers to enjoy and settle permanent in the Shire, i.e. Council promote in conjunction with Crown land to release a low cost housing development at Wardell. We have sewerage capacity for 2,500 residents at the treatment works. Currently only a few hundred users. Encourage business to be affected detrimentally to diversify into substantial lines.

Sue Meehan (A Ward) Ballina needs to be proactive in the most professional manner in promoting itself as a place to ‘live, work and play’. A larger population base of residents and visitors are needed to keep Ballina a vibrant and forward moving community. Ensuring visitors passing by Ballina on the highway choose to ‘shop and stop’, and passengers arriving through Ballina Airport engage with the town’s commercial and tourist facilities is imperative.

Peter Lake (A Ward) As has been found by other towns on the sea or perhaps elsewhere, they actually gain a benefit. To be straight to the point, the days of people stopping overnight on their way elsewhere, has just about gone. People come to Ballina for a holiday stay. The town being by-passed will more likely enhance the tourism than hinder.

Robyn Hordern (A Ward) Part of the reinvention process I envisage is a Transit Centre - in which there would be a "Welcome to Ballina" Info type setup

John Hannaford (A Ward) I thought a future campaign that focused on the theme of: “get out of the fast lane” might be appropriate. Though I would like to talk to you about how we can build on our “winter attractiveness” to people who live in colder climates in Australia.

Jeff Johnson (B Ward) I believe that a major new economic study is needed to identify the strengths of our local economy and identify sustainable industries including Tourism. It should also recommend measures to protect and promote the natural attractions that will bring an increasing number of visitors to our wonderful region. Identifying and promoting sustainable industries will ensure that Ballina’s economy continues to grow into the future and will protect the region’s natural assets for current and future residents and tourists. By identifying the strengths and attractions , Ballina Council can better direct money towards infrastructure projects that will improve the ‘Ballina Experience’, while at the same time protect our assets and increase capacity. I believe that as community awareness of environmental issues increases rapidly over the coming decade, Ballina should act decisively now to make itself not merely one of the Tourism Capitals of the Far North Coast, but the Sustainable Tourism Centre of New South Wales. Nothing whatever is being done by the present Council to achieve this sustainability and ecological awareness and it is one of the first tasks I will set myself to act upon if I am elected.

Alan Rich (Mayor only) It is not the province of the council to actively engage in tourism branding. This should be done by industry members themselves and there are various governmental and non-governmental bodies that play a role in this process. This would be an appropriate matter for the Economic Development Unit.

Ben Smith (C Ward) As a councilor, you’re essentially on the job working for the people who put you there, so it’s a question I’d like to ultimately ask the people and see what they feel. With that said, as a councilor, you also play a leadership role in such things, I’ve got a number of ideas, one of them is mentioned below. The other part of it will be looking at ways to improve a tourism portfolio, Ballina does need to re-invent itself, we can’t just be that place “with the big prawn”, hell, even the prawn itself needs a new paint job. We need to be distinctive and stand out amongst the crowd, I wish I could tell you I’ve got one simple plan to do that, but I honestly don’t know of one simple thing that will provide the answer, it’s a continual goal we all must strive towards.

Peter Moore (B Ward) As a Councillor I will continue to work along Business in the continued positioning of Ballina Shire as a significant destination on the East Coast. This will include the continued support of the Ballina Byron Airport as a link to the Region. I believe it is a role of partnership between business & the Council which allows for the right positioning, particularly as the Bypass becomes a part of the east coast mix.

Max Perrot (B Ward) While the short term may provide increased opportunities a coordinated tourism promotion must be planned to co-inside with the expected completion date of the by-passes

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

D. Three of the four ‘Key Economic Drivers’ identified in Council’s 2008/9 Management Plan for a ‘diverse and prosperous economy for the future benefit of all those that do business here’ are Tourism related. What priority would you give to turning these words into actions?

David Wright (Mayor + C Ward) I believe what I have said previously will address this question. Ballina Shire doesn’t have major educational facilities or major industries to provide the stimulus for growth in employment and tourism. There is an opportunity to feed on the work of Ballina High to promote a complete Marine Studies area. This began when I was Mayor and we had set up plans with southern Cross University. However, when ‘Ballina Waters’ fell over and I was not re-elected as Mayor, nothing was followed up. The new CDU if resourced with sufficient, forward thinking staff, outside parties to help and with sufficient funding should and would turn things around. It’s very easy to write words to sound good but I think that Council is on the brink of a great turning point in its future. We can take the chance to make things different or we can sink into our own demise. There are models to follow to deliver outcomes or can just go and build our unique scenario.

John Felsch (Mayor + A Ward) Top priority Revive the ED Unit

Sue Meehan (A Ward) A ‘diverse and prosperous economy for the future benefit of all those who do business here’ is a positive quote, which as well as being supportive of business and tourism will have flow on effects for all who live and work in our beautiful shire. I look forward to hearing and discussing more about the ‘Key Economic Drivers’.

Peter Lake (A Ward) Tourism is only a part of Ballina’s soul. I am surprised that three Key Economic Drivers are Tourism Related, but if that’s the result, I would not argue against support of actions.

Robyn Hordern (A Ward) Key Economic Drivers - Councils Management Plan I am sure that a high priority should be given to turning these words into action.

John Hannaford (A Ward) I’ve had an idea for over 6 years now for every business person in Ballina becoming a promoter of the region through the use of multimedia CD ROM business cards which link back (and are updatable from) a website. They could not only promote their products/services, but also promote the region as a whole. Back then it came down to the cost of the mini - CD ROMS. Today I believe it would probably be much more economically feasible. When I was involved with Dynamic Business Communications we produced a CD for the NRRDB in Chinese and English and it was a great success. This is probably an idea whose time has now come.

Jeff Johnson (B Ward) I will give it high priority indeed. As already mentioned, I would work for a new economic study that identifies cost effective ways to promote Ballina, identifies infrastructure needs to increase capacity and promotes ecologically sustainable jobs and industries. I would also work for setting up a Standing Committee or Working Party comprising Councillors, Council Staff and Tourism operators, to shape a 10-year Tourism Plan to accompany that new Economic Plan and turn it into reality. An example of just one practical step I would support is creating strong linkages between Ballina’s Tourism Industry and Ballina’s wonderful Heritage Assets. A Shire-wide heritage study has recently been completed and is going to be adopted in some form by the next Council. This town and its surrounding villages can be made into heritage attractions of a high quality – including our natural environment heritage, Aboriginal Cultural heritage and European cultural heritage. As an example of what is easily possible, Council should immediately develop a coastal walking track marked with heritage plaques and information stations. It should identify buildings and locations across town and mark them with information plaques telling visitors about the fascinating story behind them.

Alan Rich (Mayor only) All words are constrained by shire income and the budgetary process, it is a relative question which depends on annual shire budgetary constraints.

Ben Smith (C Ward) Well it’s pretty bloody obvious it’s a top priority without a diverse and prosperous economy Ballina shire will be in a lot of trouble, it’s crucial to both the financial and social element of our community. My plan is to look at other industries that would have
a) A minimal footprint on our existing way of life
b) Bring economic diversity to our shire
c) Provide real opportunities for young people to increase the overall size of the workforce which is required to be able to support the substantial retired elderly population in our shire.
There are a number of case studies that Ballina needs to look at and consider, off the top of my head, Goulburn for example is in the same geographical position as Ballina in the sense that its roughly 2 hrs out of the major capital city and is often a popular spot for freight to stop at on it’s way through. Currently, the city has two 4pl business parks in development which will become the backbone of their community for at least the next 20 years, Now I’m not saying we want trucks running through our CBD again once the by-pass has been setup, but there’s an opportunity to develop a business park off the new highway which will provide new industry and create a sustainable and diverse economy that Ballina needs to ensure that we can fund and meet the communities infrastructure and service needs well into the future. That’s one example, and something as food for thought, but I don’t claim to have all the answers and I’m keen to get feedback from other councilors and the community on the issue to see what a “Diverse and Prosperous Economy” means to them.

Peter Moore (B Ward) That they are included in the Management plan means this current council is moving toward action – the next challenge is to work with the relevant industry & business to turn it to action; and thus assist business to move forward. I support the combined role of Council’ Commercial Department & Tourism Office to further develop this area in consultation with the industry.

Max Perrot (B Ward) I would give it a short to medium term high priority to establish the basic infrastructure to enable local operators to compete with other regional areas only second to core provision of basic services to ratepayers.

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

E. In January this year, a number of Industry Workshops were held in order to identify those critical areas for Tourism in this Shire going forward. The top issues were as follows and we seek your stance on these topics:

1. Do you agree that a Central Ticketing Booth in Ballina for river and local attractions is needed? How could this be achieved?

David Wright (Mayor + C Ward) As mentioned previously, much more than just a ‘Central Ticket Booth’ is needed. There needs to be linked booths emanating from the airport and bypass access points (plus others already mentioned). However, in the short term, the Booth should be trialled and lessons learnt from its operation. Fine-tuning under intense scrutiny would allow the electronic link that should in our present technological age be so easy to initiate. Maybe employing someone from ‘outside the square’ should be part of the project. Ideas from the young generation should be grasped. What market are we trying to capture?

John Felsch (Mayor + A Ward) Yes. Take for example Lord Howe Island. Encourage private enterprise to conduct it. I believe better results can be achieved than if Council run.

Sue Meehan (A Ward) A ticketing booth in Ballina for river and local and regional attractions would in and of itself be an advertising promotion point for tourism activities. If there were enough tourism operators interested perhaps tendering for such a role would negate cost options for council. All aspects of this proposal would need to be investigated thoroughly.

Peter Lake (A Ward) A Central Ticketing Booth would be a good idea, except nobody would agree on funding. I would expect the Tourism Body to pay for, such as its members. For instance, a support funding program for the Information Centre, could handle such as put forward by you.

Robyn Hordern (A Ward) Ticketing Booth - I see your point on this one with the VIC's out of the town centre - I still have concerns re costing of such a set up (I have heard of InfoDirect - an automated ticket sale - no idea of costs).

John Hannaford (A Ward) Need more information on what a Central Ticketing Booth actual is and how it would function.

Jeff Johnson (B Ward)1. Providing ways to make it easier for tourists to spend money in the Shire is essential to the success of our local Tourism Industry. The idea of a Central Ticketing Booth fits in well with that and deserves in-principle support provided it is financially viable. The airport as well as other visible outlets should be promoting Ballina’s attractions.
There are few things more frustrating to visitors who know what they want to do and have the cash ready to pay for it only to find that they cannot get tickets when they wish to, or cannot find out the timetable for the events, or cannot otherwise access the experiences they came to Ballina to enjoy. 7-day a week extended hours opening for such ticketing is an absolute must.

Alan Rich (Mayor only) This is a service that is most appropriately delivered by the private sector in response to market demand. It’s advancement would be most appropriately progressed through an Economic Development Unit.

Ben Smith (C Ward) I think a central ticketing booth would play an important role in any major tourism building strategy. The simplest approach for such a central booth, would be to contract a ticketing company to run it and for them to receive commission for a central booth, however, I’m open to alternate ideas and suggestions.

Peter Moore (B Ward) Yes – A business focused on this initiative should be the goal i.e. I would support any individual or current business developing this role in the right place & context.

Max Perrot (B Ward) The question of central is difficult as Ballina is reasonably decentralised but I agree that a ticketing booth would increase sales for tourism operators. Perhaps council could offer a trial period in council owned property to test the idea.

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

2. Do you support a policy of Council assisting local tourist operators to meet the regulatory guidelines? What steps could you take to make this happen?

David Wright (Mayor + C Ward) Many regulations are being passed onto Council be the State Government. There has to be a smarter way to deliver outcomes but save angst and time-consuming paperwork. Council should work with business to implement a ‘model’ set of guidelines for new and existing businesses. This should be written and PDF form where valuable time is not wasted. Input into the CDU would help establish what aspects need to be included e.g. fire inspections, health guidelines, Work Cover DA preparation…. The list is endless. Once again the existing staff and some new talent work with businesses should be able to deliver outcomes after definitive workshops – there must be some models to latch a start onto.

John Felsch (Mayor + A Ward) Yes. Local Council in conjunction with the Local Government Association and State or Federal Government to conduct free seminars to educate and assist operators.

Sue Meehan (A Ward) Regulatory guidelines vary amongst business and ventures, and whilst Council has a role in sharing information, the final responsibility to comply must be with the operators themselves.

Peter Lake (A Ward) I support a policy of Council assisting in a workshop for local Tourism Operators to meet regulatory guidelines.

Robyn Hordern (A Ward) Yes - we as Tourism Operators need their assistance to meet the regulatory guidelines.

John Hannaford (A Ward) Yes, in principle – need to talk more about how this could come about.

Jeff Johnson (B Ward) The standing committee or working party I have envisaged above would be the appropriate venue for all discussions about regulatory issues. I believe it is vital for Councils regulatory system to be transparently clear and accessible to all operators, and for all necessary support to be given by Council to operators to enable them to comply with it. To do anything less would be obstructive, and I will not support obstructionism in matters that affect Ballina’s future economic life.

Alan Rich (Mayor only) Council assists operators at present. There needs to be an improved understanding of the demarcation between council providing regulatory explanation and advice and that of council entering the area current served by private consultants. Council staff cannot be placed in the position of impartial regulation while also performing an advocacy role. There are limits that must be acknowledged.

Ben Smith (C Ward) Most definitely, obviously a simple start would be making information packs and templates available as ways of helping streamline the process, I think the establishment of a website in co-operation with tourism Ballina and the council would also be a good start as a way of assisting operators.

Peter Moore (B Ward) I am interested in Council taking up a partnership approach to tourism initiative & in the right context could include this type of policy.

Max Perrot (B Ward) Yes, refer back to the question A re item 8.9

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

3. Do you go along with the idea that increased signage for local Tourist Operators and Natural Attraction, while preserving the aesthetics and visual amenities would be a benefit for both locals and tourists? How would you go about this?

David Wright (Mayor + C Ward) Signage is imperative. I worked with the RTA and other community members for the Alstonville Bypass. The RTA will ‘theme’ signs for the community. I believe that the use of Electronic Signage to promote features would allow many more businesses to advertise but not proliferate the environment – something similar to signage at suburban football grounds. There are products available overseas that do this job. I’m sure that they might be costly but at least it something different than that offered in most other places.

John Felsch (Mayor + A Ward) Yes. There is a sign company in the New England tableland that produces signs that remain like new for up to 20 years. They could produce a natural theme signage throughout our Shire that would brand this area nationally and internationally. Tourism and Council has to think outside the old square.

Sue Meehan (A Ward) Signage is a valuable marketing tool however care must be taken that our environment and community aesthetic is not compromised by unfettered, ordinary or poor quality signage. Therefore guidelines and parameters for appropriate use, size, frequency and placement of signage are preferable.

Peter Lake (A Ward) Your concerns have been raised at a meeting on 20/08/08 at Ballina RSL Ballina Chamber ‘meet the candidates’. I agree with what was discussed

Robyn Hordern (A Ward) Yes - More signage is needed - I do believe there are state guidelines - Council should be across these.

John Hannaford (A Ward) I’m a bit wary about having more signs – perhaps if they were more attractive graphics / symbols / pictures rather than words?

Jeff Johnson (B Ward) Of course, achieving that goal makes obvious sense. Signs on the highway and the airport are needed (quite a number of things should happen at the airport as outlined above) and we need to provide public recycling bins and beautify the town, as well as providing infrastructure that enhances the Ballina experience. Making Ballina a more ‘liveable’ Shire would indirectly encourage more visitors, more residents and more money to be invested into the local economy. Ballina currently has an extremely conservative signage policy, and the reasons for this – to keep unwanted signage from despoiling the visual environment – are good ones. However I believe that there are innovative ways of having effective signage, located at critical spots, which will tell visitors what they need to know without being visually offensive, and that Council Staff need to be given greater freedom to investigate these and experiment with a more flexible system of signage regulations.

Alan Rich (Mayor only) Council has in place an excellent signage policy which does preserve the essence of this Shire’s aesthetics and visual amenity. We have additionally created a further policy regarding reserve areas with additional controls to enhance amenity. The retention of an uncluttered look is paramount to the identity of this shire. Therefore I support the advantages of signage for tourists but not if improperly done as there is a risk of creating disadvantages for tourist attraction that way.
Careful scrutiny needs to be applied to any proposal which seeks to make substantial changes or may negatively impact on one of our greatest shire attractions, our natural beauty. I have not been made aware to date of any proposals for increased signage which would benefit locals as your question suggests it would (other than tourism industry members).

Ben Smith (C Ward) I’ve discussed this partly below however I think additional signage is something worthwhile looking into, it’s hard to be specific regarding this, ultimately we need to outline a plan, analyse our tourist traffic flow and develop a strategy accordingly.

Peter Moore (B Ward) Council has a well established signage policy ... adopted by this current council. I would continue to direct business to this policy as a guide. I am always interested in new ideas in this area of the shires promotion.

Max Perrot (B Ward) More a benefit for tourists and tourism operators, but it would be an overall benefit for the Shire.

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)

4. Do you endorse an increased programme of informing Tourists arriving at the various Gateways to Ballina Shire (e.g. airport, highway entrances)? How would you envisage this being achieved?

David Wright (Mayor + C Ward) Macadamia Castle, Amaze ‘n’ Place and the new services centre (which has planned tourist facilities) plus others will accommodate this. Please take this in conjunction with previous information provided.

John Felsch (Mayor + A Ward) Yes of course. I have many ideas to encourage tourists to feel welcome in our shire and encourage longer stays. I would like the chance to further my ideas with your committee.

Sue Meehan (A Ward) As mentioned previously the ‘Gateways of Ballina’ are critical to our future prosperity. Investigating other community’s efforts at promoting their towns and its attributes (Broome) and fully exploring modern, professional media technology will be advantageous to the Ballina Shire into the future.

Peter Lake (A Ward) Your concerns have been raised at a meeting on 20/08/08 at Ballina RSL Ballina Chamber ‘meet the candidates’. I agree with what was discussed

Robyn Hordern (A Ward) Gateways to Ballina informing tourists - yes more info - I envisage big plasma screens at the arrival section of the airport moving - rotating signage at a Transit Centre - banners telling of up and coming events - shared promotion at other regional airports, where we would give plasma time to e.g. Tamworth and they would in turn give us the same plasma time at their airport in the departure cafe - where to go for your next holiday!!!

John Hannaford (A Ward) Why not some form of “passport” to the region?

Jeff Johnson (B Ward) I have already outlined my views in support of this, which I believe is an absolutely essential step forwards. The airport, the highway gateways to the north, south and west all need “Welcome to Ballina” PLUS information displays and maps telling visitors what they want to know about and where it is. I have also indicated my support for a local 'think tank' with local operators to enable Council to hear their ideas and bring them into partnership with local Government in promoting Tourism in Ballina.

Alan Rich (Mayor only) The airport has my full endorsement for improved tourist information. This would be appropriate for the Economic Development Unit and council in partnership with industry bodies. I think that during the construction period of the Ballina bypass this will be a challenging objective to economically achieve. Once the revised road network is in place it would be quite appropriate to position gateway signage from both the north and south. Again, this would be appropriately carried by an industry led Economic Development Unit.

Ben Smith (C Ward) The highway entrance is an interesting one, as I was just thinking of that a couple of days ago myself. For the highway entrance I’d like to make Ballina the first town in Australia to have a fully digital sign with potentially a colour LCD to display information about Ballina’s attractions etc. The sign would be completely dynamic(finally we can have an up to date population sign!), it would display the current time, weather etc and would have a digital system whereby businesses can showcase their products and services unique to Ballina, which should encourage people to check us out!
Regarding the airport, I think when the airport is next expanded it’ll be worthwhile having a tourism desk which businesses will be able to take advantage of to promote their products and services. In addition, Once again digital signage I feel should also play a role in the airport as well, I feel it’ll be a worthwhile investment to once again make advertising space available to businesses to promote their products and services at the arrivals section.

Peter Moore (B Ward) Council has most recently discussed the benefit of increasing tourist business PR /activities via the airport. I will support the right blend of PR for tourism as we continue to develop the airport facility. Cr Brown as Chairperson to the airport has recently brought a proposal forward to the council as part of the current air[port extent ions.

Max Perrot (B Ward) The question of existing information directing tourists to Byron Bay needs to be addressed and matched giving local tourism operators and equal opportunity. To do less than this would not be enough.

Alan Brown (A Ward)

Paul Worth (A Ward)

Louise Owen (B Ward)

Robert House (B Ward)

Sharon Cadwallader (Mayor and B Ward)

Keith Johnstone (C Ward)

Phil Silver (Mayor and C Ward)