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Tourism Ballina
Welcome to the astonishing natural beauty and unique cultural diversity of Ballina Coast and Hinterland, hub of the New South Wales Far North Coast.
This Tourism Ballina site offers the visitor a chance to find:
where to eat and
how to get about as well as some of the
services found in this wonderful region.
Wander through the quiet country hinterland to world heritage rainforests and hidden waterfalls, relax and enjoy the pristine white sandy beaches, or cruise on the tranquil waters of the Richmond River.
Ballina is a great starting point to explore the best of the Northern Rivers, and offers a diverse range of affordable accommodation for a family beach holiday or a romantic adventure for two. Come and discover Ballina Shire, one of Australia’s most irresistible holiday destinations.
There’s always something to do, with an olympic pool and waterslide, golf, tennis, lawn bowls, walking, cycling, ten pin bowling, skate park, cinema complex, shopping centres and the numerous restaurants and cafés to sit back in and relax.
The beautiful beaches and waterways offer swimming, surfing, kayaking, windsurfing, boating, sailing, fishing, horse riding or a historic cruise on the Richmond River and the headlands provide an ideal place to hang glide or do a spot of whale and dolphin watching.
Head off to the pioneer villages and farms of the Hinterland Plateau, enjoy the fresh local produce, galleries, markets and antique shops or the lush subtropical parks and forest with an adventurous 4WD ecotour or enjoy the breeze on a harley or trike.
Come and discover Ballina Shire, one of Australia’s most irresistible holiday destinations. Read more...
Tourism Ballina Launches New Marketing Initiatives
The secret is out.
On June 26 2008 at the Ballina RSL Club, Paul Ferguson, President of Tourism Ballina Inc. (The Shires Private Sector Tourism Industry Body), introduced a set of new initiatives.
‘By and for the Members’ and the benefit of the Ballina Coast & Hinterland, a 30 second TV Advertising Commercial was seen for the first time. Described as a ‘Postcard from Ballina’, with the branding slogan of
‘Ballina.. it will take your breath away...’,
The audience of some thirty Tourism Operators and Guests were ecstatic.
The commercial has been produced in conjunction with Southern Cross Ten for airing initially in the Lismore Region, which covers the area from Tweed to Yamba and west to Tenterfield from 6th July 2008, followed two weeks later in the Toowoomba area.
Paul explained that the motivation behind these initiatives was to provide added value to its Members, credibility for the organisation and BOOST the local economy. We are often lost within regional advertising campaigns and whilst this compliments those activities, we have concentrated on promoting the Ballina Coast & Hinterland.
The ‘call to action’ is the Member’s top ranking website www.tourismballina.com.au , which, as part of this initiative has been revamped to better promote Member’s Operations. The advertisement can also be viewed there online. A by-products of the filming, is that we now have a base advertisement, additional footage and stills in order to produce a 4 to 5 minute montage Promotional DVD. Free to Members, this will also be commercially available for Conferences, Seminars, Trade Shows or as a Sales and Educational tool.
From the branding slogan ‘Ballina.. it will take your breath away...’, we now have merchandising options...from:
- T-shirts to
- Postcards;
- Banners to
- Signage.
The possibilities are endless.
Also launched on the night, was the new 2008/9 Membership Prospectus, with affordable prices to join or further promote your business. This is viewable and downloadable from the website.
In summing up, Paul thanked those who have kept the secret and worked with the Committee to make this a reality.
This is a very exciting time for us, as we move up a gear as an organisation. We look forward to receiving support from the Industry and Council in order to sustain these activities.
Read about our upcoming events and join in the discussion of Ballina Tourism. Help make our region grow.
Tourism Ballina is the Private Sector Tourism Industry’s Membership body, driving the growth of Ballina Coast & Hinterland tourism businesses.
By supporting these businesses you are supporting the improvement of tourism services in Ballina and this helps all those that live and work here as well as visitors from outside of the region.
For further details, please contact Dave Heggie – Secretary and Press Officer
For any website advertising opportunities or enquiries please contact Dave at secretary@tourismballina.com.au
